Our Team

Our credentialed team is committed to providing the highest quality work for an unparalleled client experience.

Marcelo D. Reggiardo

Marcelo is a successful Hispanic business leader who is able to identify marketplace potential and effectively transform it into significant opportunity. His signature ability to personally connect, challenge and build longstanding relationships with his clients and among his extensive network is a key differentiator.

In 2006, Marcelo founded Alianza Services LLC. Alianza is a full service office interiors dealership, an authorized Herman Miller dealer and a certified Minority Business Enterprise. Alianza's footprint covers the entire New York tri-state region directly, and has national capabilities through a network of associated dealers.

Under Marcelo's leadership, Alianza has quickly established a powerful reputation, impressive track record and significant client roster among Fortune 500 companies and government agencies including Nielsen, Citicorp, Merck & Co., Johnson and Johnson, New York State, MBIA, Swiss Re, Jet Blue, NBC Universal, Purchase College, Interactive Brokers, DASNY and SUNY. Marcelo leverages his deep logistics and transportation experience to provide unparalleled end to end solutions and customer service to his growing roster of Alianza clients.

Marcelo honed his general management skills and sales leadership with OCASA, a leader in the international logistics and transportation industry. His long and successful career with OCASA, spanned two decades, where he led countless projects and was responsible for driving exponential growth. Marcelo was U.S. Vice President and General Manager, and a member of the company’s Executive Committee. During his tenure with OCASA, Marcelo launched the firm's Bio-Pharmaceutical Division and several other portfolio enhancements, augmented its USA footprint and presence in Europe and grew the client base to include leading firms and companies such as, JP Morgan Chase, Merck & Co, Novartis, Citibank, Skadden Arps, Booz Allen & Hamilton and the government of Spain.

Equally important and distinctive, is Marcelo's passion, involvement and commitment to the industry, supplier diversity and personal communities. He is currently on the board of LACREA, St. Ann’s Parish, Inspire Nyack Foundation and Rockland Country Club. Marcelo is also an active member of several additional organizations including: the National Hispanic Business Group, Helping Hands, the Westchester County Association, the Rockland Business Association, the Hudson Valley Chapter of IFMA (International Facilities Managers Association), CORENET (Corporate Real Estate Network), the New York New Jersey Minority Supplier Diversity Development Council, and the Greater New England Minority Supplier Diversity Development Council.

Marcelo graduated from New York University with a Bachelor of Science in Finance and International Business. He was born in Montevideo, Uruguay and currently lives in Rockland County NY with his wife and three boys.

Vanessa C. Reggiardo

Vanessa joins Alianza as CMO and Principal following a successful 25 career in the consumer products sector. Vanessa is leveraging her deep functional marketing experience and general management business acumen to solidify Alianza's position in the market place and grow our brand awareness, footprint, market penetration and portfolio.

Prior to Alianza, Vanessa served as Group Vice President Global Marketing, General Manager and Corporate Officer for Avon Products. She managed billion dollar brands and portfolios, with a specialty in Asia Pacific and Latin America. Vanessa was responsible for business and category strategy, new product innovation, celebrity alliances, package design, advertising and consumer activation. During her tenure, the company grew market share globally, launched new brands and business units and increased profitability. Prior to Avon, she held senior level posts with L'Oreal USA, another iconic industry leader.

Vanessa is a passionate brand builder and new product innovator. She leverages consumer trends and insights to drive business growth and transformation. Vanessa is as agile and effective in large, complex environments as she is in smaller more entrepreneurial business settings. Her collaborative nature, creative, big picture thinking and robust process orientation make her a highly effective strategic business partner. She is an inspirational leader, compelling communicator and talent nurturer.

Vanessa graduated from NYU Stern School of Business with a BS in Finance and International Business and her MBA in Marketing and International Business. She lives in Upper Nyack, NY with her husband Marcelo and their three sons.

Dawn Cannon

Dawn's impressive career in the office interior industry spans two decades, an extensive client roster and countless project success stories.

Prior to joining Alianza, Dawn worked with Knoll in several different and growing capacities that afforded her insights from an end user, design and dealer perspective.

She managed a $20MM + book of business and managed a broad portfolio of accounts that varied in size, scope and complexity - from small and emerging to large and high volume.

The diversity of her experience, combined with her vast product knowledge and sales leadership, positions Dawn as fluent and agile to quickly assess and understand her client's needs and requirements.

With her collaborative approach, Dawn triangulates a strategic alliance across the customer, design team and manufacturer to deliver the optimal customized solution.

Dawn is quickly fortifying an already extensive corporate client roster with new opportunities in the education and government sectors.

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